This statistic presents the distribution of global downstream internet traffic as of October 2018, by category. During the measured period, video accounted for over half of downstream internet traffic volume. Within that category, Netflix was by far the market leader in terms of global video traffic.
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Variety. (October 2, 2018). Distribution of global downstream internet traffic as of October 2018, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/271735/internet-traffic-share-by-category-worldwide/
Variety. "Distribution of global downstream internet traffic as of October 2018, by category." Chart. October 2, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/271735/internet-traffic-share-by-category-worldwide/
Variety. (2018). Distribution of global downstream internet traffic as of October 2018, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/271735/internet-traffic-share-by-category-worldwide/
Variety. "Distribution of Global Downstream Internet Traffic as of October 2018, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Oct 2018, /statistics/271735/internet-traffic-share-by-category-worldwide/
Variety, Distribution of global downstream internet traffic as of October 2018, by category ÌÇÐÄÆÆ½â°æ, /statistics/271735/internet-traffic-share-by-category-worldwide/ (last visited July 23, 2026)
Distribution of global downstream internet traffic as of October 2018, by category [Graph], Variety, October 2, 2018. [Online]. Available: /statistics/271735/internet-traffic-share-by-category-worldwide/