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E-mail open rates in Australia in 2012 and H1 2013, by half-year and industry

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Source

Release date

September 2013

Region

Australia

Survey time period

2012 and H1 2013

Supplementary notes

Figures for H1 2012 come from a previous publication.

Citation formats

E-mail open rates in Australia in 2012-2013, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 4, 2013
The statistic presents e-mail open rates in Australia in 2012 and in the first half of 2013, broken down by industry. During the first six months of 2012, e-mail advertising sent by banking and financial services had an opening rate of 26.21 percent.
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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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