In 2020, ** percent of survey respondents in the United States stated that they had used coupons for shopping, a decrease of *** percent compared to the previous year.
Digital coupon apps and websites
Based on average monthly visits, Slickdeals.net was the preferred coupon website in the United States in 2019. Groupon.com and ebates.com were also among the most popular websites that year. One year earlier, some ** percent of American adults searched for digital coupons on store websites themselves, making it the most common search method. Coupon apps were used to a lesser degree by American consumers during 2018: just under percent used grocery/drug/mass store and/or supercenter saving apps in order to use coupons.
Importance of digital coupons
In 2018, just over ** percent of American 18 to 39-year-olds considered discounts and coupons for digital purchases to be very important. While each age group found such digital coupons to be quite important, people aged sixty and over were the least concerned with them overall.
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Valassis. (July 30, 2020). Consumers who ever use coupons for shopping in the United States from 2017 to 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/240237/coupon-use-in-the-united-states/
Valassis. "Consumers who ever use coupons for shopping in the United States from 2017 to 2020." Chart. July 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/240237/coupon-use-in-the-united-states/
Valassis. (2020). Consumers who ever use coupons for shopping in the United States from 2017 to 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/240237/coupon-use-in-the-united-states/
Valassis. "Consumers Who Ever Use Coupons for Shopping in The United States from 2017 to 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2020, /statistics/240237/coupon-use-in-the-united-states/
Valassis, Consumers who ever use coupons for shopping in the United States from 2017 to 2020 ÌÇÐÄÆƽâ°æ, /statistics/240237/coupon-use-in-the-united-states/ (last visited July 28, 2026)
Consumers who ever use coupons for shopping in the United States from 2017 to 2020 [Graph], Valassis, July 30, 2020. [Online]. Available: /statistics/240237/coupon-use-in-the-united-states/
