Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group
Characteristic
Very important
Important
Somewhat important
Not very important
Not at all important
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This statistic presents the importance of discounts and coupons to the overall digital purchasing decisions according to internet in the United States, sorted by age. According to the findings, **** percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision, while in comparison only **** percent of users aged 60 years and above stated the same.
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eMarketer. (March 15, 2018). Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer. "Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group." Chart. March 15, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer. (2018). Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer. "Importance of Discounts and Coupons to The Overall Digital Purchasing Decisions According to Internet Users in The United States as of March 2018, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2018, /statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
eMarketer, Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group ÌÇÐÄÆƽâ°æ, /statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/ (last visited July 29, 2026)
Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group [Graph], eMarketer, March 15, 2018. [Online]. Available: /statistics/824001/users-importance-discounts-coupons-digital-purchasing-decisions/
