Figures refer to respondents who use such savings apps at least once a month or more often.
Generation Z is defined by the source as being born between 1997 and 2002.
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Gen Z members who use mobile savings apps in the U.S. 2020, by type
As of June 2020, roughly ** percent of Generation Z members in the United States frequently used in-store shopping reward apps and savings apps. Just over half of this generation's consumers had a habit of using deal comparison applications. Overall, Gen Z members were frequent users of savings apps that year.
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Valassis. (July 30, 2020). Share of Generation Z members who use mobile savings apps when shopping in the United States as of June 2020, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1193969/gen-z-mobile-savings-app-use-us/
Valassis. "Share of Generation Z members who use mobile savings apps when shopping in the United States as of June 2020, by type." Chart. July 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1193969/gen-z-mobile-savings-app-use-us/
Valassis. (2020). Share of Generation Z members who use mobile savings apps when shopping in the United States as of June 2020, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1193969/gen-z-mobile-savings-app-use-us/
Valassis. "Share of Generation Z Members Who Use Mobile Savings Apps When Shopping in The United States as of June 2020, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2020, /statistics/1193969/gen-z-mobile-savings-app-use-us/
Valassis, Share of Generation Z members who use mobile savings apps when shopping in the United States as of June 2020, by type ÌÇÐÄÆƽâ°æ, /statistics/1193969/gen-z-mobile-savings-app-use-us/ (last visited July 25, 2026)
Share of Generation Z members who use mobile savings apps when shopping in the United States as of June 2020, by type [Graph], Valassis, July 30, 2020. [Online]. Available: /statistics/1193969/gen-z-mobile-savings-app-use-us/
