Homeowners of single family homes; DIY levels of light, moderate, heavy and professional
Method of interview
Online survey
Supplementary notes
The age group of the respondents was 21 to 64 years old.
During the survey, this question was posed as follows: "Do you regularly check out hardware or home improvement store advertisements, or only when you have a specific project coming up?"
Citation formats
Use of home improvement store advertising by consumers in the United States 2011
This statistic shows the use of home improvement store advertising by consumers in the United States in 2011. The Farnsworth Group's survey revealed that ** percent of U.S. consumers regularly looked at home improvement store advertisements, regardless of whether they needed a specific product or had a specific project coming up or not.
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The Farnsworth Group. (July 15, 2011). Do you regularly check out home improvement store advertisements, or only when you have a specific project coming up? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/240185/use-of-home-improvement-store-advertising-by-us-consumers/
The Farnsworth Group. "Do you regularly check out home improvement store advertisements, or only when you have a specific project coming up?." Chart. July 15, 2011. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/240185/use-of-home-improvement-store-advertising-by-us-consumers/
The Farnsworth Group. (2011). Do you regularly check out home improvement store advertisements, or only when you have a specific project coming up?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/240185/use-of-home-improvement-store-advertising-by-us-consumers/
The Farnsworth Group. "Do You Regularly Check out Home Improvement Store Advertisements, or Only When You Have a Specific Project Coming Up?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2011, /statistics/240185/use-of-home-improvement-store-advertising-by-us-consumers/
The Farnsworth Group, Do you regularly check out home improvement store advertisements, or only when you have a specific project coming up? ÌÇÐÄÆƽâ°æ, /statistics/240185/use-of-home-improvement-store-advertising-by-us-consumers/ (last visited August 05, 2026)
Do you regularly check out home improvement store advertisements, or only when you have a specific project coming up? [Graph], The Farnsworth Group, July 15, 2011. [Online]. Available: /statistics/240185/use-of-home-improvement-store-advertising-by-us-consumers/
