This timeline presents the cost of a 30-second commerical spot on U.S. TV during the Summer Olympic Games opening ceremony from 1988 to 2008. Before 2008, advertisers were charged the most during the opening ceremony of the Olympic Games in Athens in 2004. In that year, the cost of a 30-second spot amounted to *** thousand U.S. dollars. More recent data can be found here.
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Nielsen. (July 25, 2012). Cost of a 30-second commercial spot on U.S. TV during the Olympic Games opening ceremony from 1988 until 2008 (in thousand U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/237440/cost-of-ads-for-us-tv-during-the-olympics-opening-ceremony/
Nielsen. "Cost of a 30-second commercial spot on U.S. TV during the Olympic Games opening ceremony from 1988 until 2008 (in thousand U.S. dollars)." Chart. July 25, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/237440/cost-of-ads-for-us-tv-during-the-olympics-opening-ceremony/
Nielsen. (2012). Cost of a 30-second commercial spot on U.S. TV during the Olympic Games opening ceremony from 1988 until 2008 (in thousand U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/237440/cost-of-ads-for-us-tv-during-the-olympics-opening-ceremony/
Nielsen. "Cost of a 30-second Commercial Spot on U.S. Tv during The Olympic Games Opening Ceremony from 1988 until 2008 (in Thousand U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jul 2012, /statistics/237440/cost-of-ads-for-us-tv-during-the-olympics-opening-ceremony/
Nielsen, Cost of a 30-second commercial spot on U.S. TV during the Olympic Games opening ceremony from 1988 until 2008 (in thousand U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/237440/cost-of-ads-for-us-tv-during-the-olympics-opening-ceremony/ (last visited August 06, 2026)
Cost of a 30-second commercial spot on U.S. TV during the Olympic Games opening ceremony from 1988 until 2008 (in thousand U.S. dollars) [Graph], Nielsen, July 25, 2012. [Online]. Available: /statistics/237440/cost-of-ads-for-us-tv-during-the-olympics-opening-ceremony/
