It should be noted that this survey’s pool was 72 percent male, with an average age of 25.3. Given that the demographics of social and casual gamers tend to favor females and older players, it is possible that this study is less an indication of a sea change in buying habits than a reflection of how a specific segment of the gamer population approaches virtual goods.
*MMO game = Massively multiple online game
Citation formats
U.S. gamer spending on first-party published virtual goods in 2011
This statistic shows the overall median spending by U.S. consumers on virtual content. Despite the spending drop from ** U.S. dollars in July 2010 to ** dollars in July 2011 on first-party extra content in social networking games, the overall median spending in July 2011 is higher than in the previous year.
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PlaySpan. (August 17, 2011). Median spend on digital content from first party publisher in July 2010 and 2011, by game type (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/203089/us-gamer-spending-on-first-party-published-virtual-goods/
PlaySpan. "Median spend on digital content from first party publisher in July 2010 and 2011, by game type (in U.S. dollars)." Chart. August 17, 2011. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/203089/us-gamer-spending-on-first-party-published-virtual-goods/
PlaySpan. (2011). Median spend on digital content from first party publisher in July 2010 and 2011, by game type (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/203089/us-gamer-spending-on-first-party-published-virtual-goods/
PlaySpan. "Median Spend on Digital Content from First Party Publisher in July 2010 and 2011, by Game Type (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Aug 2011, /statistics/203089/us-gamer-spending-on-first-party-published-virtual-goods/
PlaySpan, Median spend on digital content from first party publisher in July 2010 and 2011, by game type (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/203089/us-gamer-spending-on-first-party-published-virtual-goods/ (last visited August 01, 2026)
Median spend on digital content from first party publisher in July 2010 and 2011, by game type (in U.S. dollars) [Graph], PlaySpan, August 17, 2011. [Online]. Available: /statistics/203089/us-gamer-spending-on-first-party-published-virtual-goods/
