* Includes sponsorships in the following categories: Sports, Entertainment, Causes, Arts, Festivals, fairs and annual events, Associations and membership organizations
** The figure for 2018 represents a forecast.
Citation formats
Sponsorship spending in North America by property type 2009-2018
This graph depicts the total sponsorship spending in North America by property type from 2009 to 2018. In 2017, sponsorship spending on arts was at *** million U.S. dollars.
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IEG. (January 16, 2018). North American sponsorship spending by property type from 2009 to 2018 (in billion U.S. dollars)* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/196893/sponsorship-spending-by-property-type-since-2009/
IEG. "North American sponsorship spending by property type from 2009 to 2018 (in billion U.S. dollars)*." Chart. January 16, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/196893/sponsorship-spending-by-property-type-since-2009/
IEG. (2018). North American sponsorship spending by property type from 2009 to 2018 (in billion U.S. dollars)*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/196893/sponsorship-spending-by-property-type-since-2009/
IEG. "North American Sponsorship Spending by Property Type from 2009 to 2018 (in Billion U.S. Dollars)*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2018, /statistics/196893/sponsorship-spending-by-property-type-since-2009/
IEG, North American sponsorship spending by property type from 2009 to 2018 (in billion U.S. dollars)* ÌÇÐÄÆƽâ°æ, /statistics/196893/sponsorship-spending-by-property-type-since-2009/ (last visited July 25, 2026)
North American sponsorship spending by property type from 2009 to 2018 (in billion U.S. dollars)* [Graph], IEG, January 16, 2018. [Online]. Available: /statistics/196893/sponsorship-spending-by-property-type-since-2009/
