In the 2022-2023 season, Toronto Maple Leafs center Auston Matthews created the most engagement through branded posts on social media. His posts generated an engagement of over 326 thousand, almost twice that of his teammate Mitch Marner.
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Gaming Today. (June 5, 2023). NHL athletes with the most branded engagement on social media in the 2022-2023 season (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1416039/nhl-players-brand-engagement/
Gaming Today. "NHL athletes with the most branded engagement on social media in the 2022-2023 season (in 1,000s)." Chart. June 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1416039/nhl-players-brand-engagement/
Gaming Today. (2023). NHL athletes with the most branded engagement on social media in the 2022-2023 season (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1416039/nhl-players-brand-engagement/
Gaming Today. "Nhl Athletes with The Most Branded Engagement on Social Media in The 2022-2023 Season (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2023, /statistics/1416039/nhl-players-brand-engagement/
Gaming Today, NHL athletes with the most branded engagement on social media in the 2022-2023 season (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1416039/nhl-players-brand-engagement/ (last visited July 29, 2026)
NHL athletes with the most branded engagement on social media in the 2022-2023 season (in 1,000s) [Graph], Gaming Today, June 5, 2023. [Online]. Available: /statistics/1416039/nhl-players-brand-engagement/
