According to mid-2023 estimates, direct mail local advertising in the United States would generate around ** billion U.S. dollars in revenues that year, making it the largest local paid channel. The mobile and PC/laptop segments would follow with ** billion and ** billion dollars, respectively.
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BIA Advisory Services. (June 28, 2023). Leading paid media in the United States in 2023, by local advertising revenue (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/189865/major-us-tv-local-online-advertising-shareholder-branches-2010/
BIA Advisory Services. "Leading paid media in the United States in 2023, by local advertising revenue (in billion U.S. dollars)." Chart. June 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/189865/major-us-tv-local-online-advertising-shareholder-branches-2010/
BIA Advisory Services. (2023). Leading paid media in the United States in 2023, by local advertising revenue (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/189865/major-us-tv-local-online-advertising-shareholder-branches-2010/
BIA Advisory Services. "Leading Paid Media in The United States in 2023, by Local Advertising Revenue (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jun 2023, /statistics/189865/major-us-tv-local-online-advertising-shareholder-branches-2010/
BIA Advisory Services, Leading paid media in the United States in 2023, by local advertising revenue (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/189865/major-us-tv-local-online-advertising-shareholder-branches-2010/ (last visited July 30, 2026)
Leading paid media in the United States in 2023, by local advertising revenue (in billion U.S. dollars) [Graph], BIA Advisory Services, June 28, 2023. [Online]. Available: /statistics/189865/major-us-tv-local-online-advertising-shareholder-branches-2010/
