ÌÇÐÄÆƽâ°æ

Frito Lay's was the leading potato chip brand of the United States with about *** billion U.S. dollars worth of sales in 2025. Kellanova was the second leading brand with *** billion dollars in sales.

Frito Lay North America is one of PepsiCo’s subdivisions, which manufactures sweet and savory snack foods. 

U.S. potato chip market

Potato chips are one of the subcategories of the retail snacking department. Among all chip brands, potato chips brands like Lay's, Pringles, and Ruffles, are among the most popular in the country. It should be no surprise then, that potato chips are the leading category of salty snack sales in convenience stores in the country.

U.S. tortilla chip market

Following potato chips, tortilla were the next best-selling category of salty snacks in convenience stores. In addition, Doritos is the most popular brand of chip in the country. Doritos is owned by Frito Lay, which aside from being the largest potato chip vendor, is also the largest tortilla chip vendor in the United States.