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Market share of the leading potato chip brands in the United States in 2021/2022, based on dollar sales

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Sources

Release date

July 2022

Region

United States

Survey time period

52 Weeks Ending April 17, 2022

Supplementary notes

Total U.S. sales through multi outlet w/ c-store (grocery, drug, mass market, convenience, military and select club & dollar retailers), 52 Weeks Ending April 17, 2022.

Citation formats

Market share of the leading potato chip brands in the U.S. 2021/2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 14, 2022

Lay’s was America’s favorite potato chip brand by a wide margin in 2021/2022. Lay’s accounted for nearly ** percent of the potato chip market. The next largest contenders were Ruffles and Pringles, with ** and ** percent share of the market, respectively. Frito Lay, the producers of both Lay’s and Ruffles, was the leading company in potato chips in 2018, with sales over five times greater than the next competitor. The company’s collection of potato chip brands control nearly ** percent of the U.S. potato chip market.

Frito Lay’s history

Frito Lay is a subsidiary of Pepsico that mainly focuses on snack foods like potato chips. The company was formed in 1961 and merged with the Pepsi-Cola Company in 1965 to form Pepsico. Since then it has operated as a wholly-owned subsidiary of Pepsico.

Lay’s consumers

Recent estimates put the number of Lay’s consumers at over *** million Americans, not counting the variations on the original flavor. Of those consumers, *** million eat 1-3 bags of the chips a month, with ** million eating eight or more bags.

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