
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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Oreo cookies come in a variety of flavors and sizes. Despite this array of options, the classic plain Oreo is still the top selling variety. In 2017, sales of regular Oreos topped *** million U.S. dollars, over that of the next best seller, the Double Stuf. Oreos were the overall top selling cookie brand in the United States in 2017. The cookie’s producer, Nabisco, captured the first four spots of the bestselling brands in the nation.
Oreo’s history
Oreos were first produced by the National Biscuit Company (now Nabisco) in 1912 in New York. Oreos were developed as an imitation of Hydrox cookies, which were first marketed by the Sunshine Company four years earlier in 1908. Through better marketing, and arguably a much more appealing name, Oreo has become the brand most consumers think of when they want a cream-filled chocolate sandwich. Interestingly, the origin of the name of the cookie is unknown, though theories abound.
The cookie landscape
Mondelez International Inc., which owns Nabisco, was the leading cookie vendor in the United States in 2017, with sales reaching nearly billion U.S. dollars. In that same year, the cookie category as a whole was valued at **** billion dollars.
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* For commercial use only
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Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.