ÌÇÐÄÆƽâ°æ

General Mills was the leading granola bar brand in the United States in 2025 with sales valued at *** million U.S. dollars. Private labels followed, with sales of *** million dollars.

Granola bar brands in the United States

Granola bars belong to the breakfast food category and are often eaten as a convenient and quick breakfast, on-the-go or as an in-between snack. They are also known as cereal bars, snack bars or muesli bars. Granola itself is a mixture of rolled oats and sugar or honey. In order that the combination may take its well-known form, the mixture is pressed into a bar shape. Manufacturers often distinguish between chewy and crispy granola bars. They also come with a fruity or yoghurt coating or with additional ingredients such as nuts, seeds, fruit or chocolate. Recent trends also show enrichment with antioxidants or a higher amount of protein.