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Retail formats where parents expect to spend the most on back-to-school items in the United States from 2025 to 2026, by type

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Source

Release date

July 2026

Region

United States

Survey time period

May 22 to May 29, 2026

Number of respondents

1,207 respondents

Special properties

Parents of school-aged children, with respondents having at least one child attending school in grades K to 12 this fall

Method of interview

Online panel

Supplementary notes

The survey question was as follows: "At which type of retailer do you anticipate spending the most money this back-to-school shopping season?"

Citation formats

Top retail channels to buy back-to-school items in the U.S. 2026

Published by
F. Watty,
Jul 31, 2026

According to a 2026 survey, ** percent of parents in the United States expected to spend the most at *** during back-to-school season. In comparison, only **** percent of parents expected to spend most at * as of May 2026.

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