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Average share of social media users who create content in selected countries in 2026, by platform

© ÌÇÐÄÆƽâ°æ 2026
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Source

Release date

April 2026

Region

Worldwide

Survey time period

June 2025 to April 2026

Method of interview

Online survey

Supplementary notes

Content creation refers to the average share of users creating Stories/Reels/uploading video/posting content on the respective platforms.

Sample sizes range from n=266 to n=13,172 with most country-level samples falling between n=400 and n=5,000.

Citation formats

Share of social media content creation worldwide 2026, by platform

Published by Thuy D., Aug 3, 2026

According to a survey conducted from 2025 to 2026, the United States recorded the highest content creation rate on Snapchat among the selected countries, at ** percent. Snapchat also ranked highest in the United Kingdom and Canada, at ** percent and ** percent, respectively. Meanwhile, Facebook had the highest content creation rate in Spain, at ** percent, while TikTok led in Germany at ** percent.

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