ÌÇÐÄÆƽâ°æ

Distribution of social media activities of users on Instagram worldwide in 2026, by selected country

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2026

Region

Worldwide

Survey time period

June 2025 to April 2026

Method of interview

Online survey

Supplementary notes

Figures refer to the share of Instagram account holders who reported having engaged in each activity.

Sample sizes range from n=266 to n=13,172 with most country-level samples falling between n=400 and n=5,000.

Citation formats

Distribution of user activities on Instagram worldwide 2026, by selected country

Published by Thuy D., Aug 3, 2026

According to a survey conducted from 2025 to 2026, watching Instagram Reels and viewing content on Stories were the most common Instagram activities across the selected countries. Spain recorded the highest share of users watching Reels, at ** percent, while Germany and Spain jointly had the highest share viewing content on Stories, at ** percent each. Instagram Shop was among the least commonly used features, with shares ranging from * percent in Spain to ** percent in the United States.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

User-generated contentSocial mediaX (formerly Twitter)InstagramPinterest
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.