Conor Stewart
Research expert covering health & pharmaceuticals in the UK & Europe
Get in touch with us now| Characteristic | Rank 1 | Rank 2 | Rank 3 |
|---|---|---|---|
| Living a longer, healthier life | 23% | 15% | 13% |
| Reducing stress or improving mental health | 14% | 16% | 14% |
| Improving sleep | 14% | 14% | 12% |
| Losing weight or improving body composition | 14% | 12% | 10% |
| Personal growth and self-improvement, including improved cognitive focus and concentration | 10% | 11% | 12% |
| Feeling more confident in my appearance | 9% | 11% | 11% |
| Achieving fitness or athletic performance goals | 7% | 8% | 8% |
| Eat a strict diet of healthy foods/beverages | 4% | 4% | 5% |
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Source
Source
Release date
June 2026
More information
Region
Worldwide
Survey time period
February and March, 2026
Number of respondents
21,808 respondents
Age group
18 years and older
Special properties
27 countries and territories
Method of interview
Online survey
Supplementary notes
Original question: "Considering your current health and wellness, which of the following, if any, best represents your primary goals (i.e. specific aims or desired outcomes that you intend to achieve)? (Rank up to three)"
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