Share of consumers who said the following attributes are important when buying products/services to help them achieve their health goals worldwide as of 2026
Characteristic
Share of respondents
Value for money
73%
Cost
68%
Ease of use
67%
Clear information
66%
Personalization
58%
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Original question: "When considering whether to purchase a health or wellness product/service to support your goal, which attributes are most important to you? (Rank up to five; showing only top five answers)"
Citation formats
Important attributes to consumers for health and wellness products worldwide 2026
According to a global survey carried out in 2026, value for money was the most important attribute to consumers when they were looking to buy products or services that would help them achieve their health or wellness goals. Cost and ease of use were also important characteristics, while personalization was judged to be slightly less important.
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PwC. (June 23, 2026). Share of consumers who said the following attributes are important when buying products/services to help them achieve their health goals worldwide as of 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1664216/important-attributes-for-health-products-worldwide-2026/
PwC. "Share of consumers who said the following attributes are important when buying products/services to help them achieve their health goals worldwide as of 2026." Chart. June 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1664216/important-attributes-for-health-products-worldwide-2026/
PwC. (2026). Share of consumers who said the following attributes are important when buying products/services to help them achieve their health goals worldwide as of 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1664216/important-attributes-for-health-products-worldwide-2026/
PwC. "Share of Consumers Who Said The following Attributes Are Important When Buying Products/Services to Help Them Achieve Their Health Goals Worldwide as of 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2026, /statistics/1664216/important-attributes-for-health-products-worldwide-2026/
PwC, Share of consumers who said the following attributes are important when buying products/services to help them achieve their health goals worldwide as of 2026 ÌÇÐÄÆƽâ°æ, /statistics/1664216/important-attributes-for-health-products-worldwide-2026/ (last visited July 31, 2026)
Share of consumers who said the following attributes are important when buying products/services to help them achieve their health goals worldwide as of 2026 [Graph], PwC, June 23, 2026. [Online]. Available: /statistics/1664216/important-attributes-for-health-products-worldwide-2026/
