Brand love/strength scores were taken from extracts of the Automotive Brand Love Study - Mexico Q4 2019, published in 2019 by ÌÇÐÄÆƽâ°æ 4 Less, LLC. The study is based on the response of 601 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.
In the fourth quarter of 2019, Volkswagen ranked first with ** percent for overall score in customer-brand relationship. Nissan and Honda followed up in second and third place with ** and ** percent, respectively.
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ÌÇÐÄÆƽâ°æ 4 Less. (January 28, 2020). The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/
ÌÇÐÄÆƽâ°æ 4 Less. "The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score." Chart. January 28, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/
ÌÇÐÄÆƽâ°æ 4 Less. (2020). The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/
ÌÇÐÄÆƽâ°æ 4 Less. "The Most Powerful Non-luxury Automotive Brands in Mexico in 2nd Quarter 2019, by Brand Strength Score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2020, /statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/
ÌÇÐÄÆƽâ°æ 4 Less, The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score ÌÇÐÄÆƽâ°æ, /statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/ (last visited July 29, 2026)
The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score [Graph], ÌÇÐÄÆƽâ°æ 4 Less, January 28, 2020. [Online]. Available: /statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/
