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Most popular sports brands in Japan as of September 2023, by age group

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Release date

October 2023

Region

Japan

Survey time period

September 15 to 17, 2023

Number of respondents

2,000 respondents

Age group

15-69 years

Special properties

multiple answers possible

Method of interview

Online panel

Citation formats

Most popular sports brands Japan 2023, by age group

Published by
Bruna Rocco,
Feb 27, 2024

According to a survey conducted in September 2023, Nike was the favorite sports brand of adults between the ages 30 and 60 years. The most popular Japanese brand was Asics, with an average of over ** percent of respondents naming the sportswear manufacturer a favorite.

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Sporting goods market in JapanSports in JapanFitness industry in JapanSports participation in JapanOutdoor activities in Japan
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