ÌÇÐÄÆƽâ°æ

Top investment priorities in customer experience (CX) according to business leaders worldwide for 2025

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

July 2025

Region

Worldwide

Survey time period

October to December 2024

Number of respondents

353 respondents

Special properties

CX practitioners, service leaders, experience designers, analysts and consultants

Supplementary notes

The respondents of the survey were asked to select three choices.

Citation formats

Top investment priorities in CX according to global business leaders 2025

Published by
Petroc Taylor,
Mar 4, 2026

For 2025, the top customer experience (CX) investment priority, according to business leaders worldwide, was automation of CX and service functions, selected by ** percent of respondents. Artificial intelligence (AI) or machine learning (ML) for business operations (with ** percent), customer engagement (** percent), and conversational AI chatbots and virtual assistants (** percent) also ranked highly, ahead of areas like business continuity, CRM, data analytics, and contact center solutions, which each attract smaller shares of planned investment.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Artificial intelligence in ChinaSemiconductors in ChinaCloud computing in ChinaInternet usage in ChinaElectric vehicle market in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.