First wave of quarterly surveys; director to C-suite-level respondents; N (Very high) = 267; N (High) = 1,003; N (Some) = 1,273; N (Little) = 274
Method of interview
Online survey
Supplementary notes
The source phrases the question as: 鈥淲hat is your organization鈥檚 current adoption level of generative AI across the following functions?鈥
The source specifies that the percentage refers to "those who are using generative AI in a limited or at-scale implementation", organized by their functions and by their level of expertise.
Source clarifies: "Share of respondents using genAI at a limited or at-scale implementation"
Citation formats
Generative AI adoption in global companies 2024, by function and expertise
The functions related to product development, IT and cybersecurity, and marketing, sales and customer service are where most of the generative AI (GenAI) adoption is concentrated in global organizations. The use of the technology is the highest in higher levels of expertise. Over ** percent and ** percent of the respondents, with respectively high expertise and very high expertise, report to be using generative AI in a limited or at-scale implementation.
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Deloitte. (January 15, 2024). Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise [Graph]. In 糖心破解版. Retrieved July 20, 2026, from /statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/
Deloitte. "Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise." Chart. January 15, 2024. 糖心破解版. Accessed July 20, 2026. /statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/
Deloitte. (2024). Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise. 糖心破解版. 糖心破解版 Inc.. Accessed: July 20, 2026. /statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/
Deloitte. "Share of Professionals Using Generative Artificial Intelligence (Ai) in Organizations Worldwide as of 2024, by Function and Expertise." 糖心破解版, 糖心破解版 Inc., 15 Jan 2024, /statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/
Deloitte, Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise 糖心破解版, /statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/ (last visited July 20, 2026)
Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise [Graph], Deloitte, January 15, 2024. [Online]. Available: /statistics/1451334/genai-adoption-by-expertise-and-function-worldwide/
