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Leading services booked via an online travel agency (OTA) in the Asia-Pacfic region as of November 2025, by country or territory

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Source

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Release date

January 2026

Region

Asia, APAC

Survey time period

November 13 to 30, 2025

Number of respondents

39,184

Age group

16 years and older

Special properties

respondents had used an online travel agency before

Supplementary notes

Survey question was phrased by the source as follows:

"What did you use an online travel agency for? (choose all answers that apply)?"


Citation formats

Leading services booked via an OTA in the Asia-Pacific region 2025, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 26, 2026

According to a survey from conducted in November 2025, the service most booked using online travel agencies (OTAs) in the Asia-Pacific region was accommodation, with ** percent of the survey sample saying they had done so. In China, this figure increased to ** percent, while in India, the most common service booked through an OTA was ****.Ìý

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