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Share of consumers that have used an online travel agency (OTA) before in the Asia-Pacific region as of November 2025, by country or territory

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Source

In cooperation with
Release date

January 2026

Region

Asia, APAC

Survey time period

November 13 to 30, 2025

Number of respondents

62,428

Age group

16 years and older

Supplementary notes

Question was phrased by the source as follows: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)?"

Citation formats

Usage of OTAs in the Asia-Pacific region 2025, by country/territory

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 23, 2026

According to a survey from conducted in November 2025, ** percent of the respondents in Hong Kong had used online travel agencies (OTAs) before. In comparison, ***percent of Japanese respondents had used online travel agencies.

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Statistics on " Tourism industry in the Asia-Pacific region "

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Topics

Tourism industry in the Asia-Pacific regionTourism industry in ChinaTravel and tourism in AustraliaTourism industry in South KoreaTravel and tourism industry in Japan
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