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Preferred international travel destination among consumers in the Asia-Pacific region in 2025, by country or territory

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Source

Release date

June 2025

Region

Asia, APAC

Survey time period

February 13 to March 23, 2025

Number of respondents

1,500 respondents

Age group

20-50 years

Special properties

luxury consumers with minimum spend of 1,200 U.S. dollars on lifestyle products in the previous 6 months.

Method of interview

Online interview

Supplementary notes

Aggregate figures of the top three destinations to visit.

The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), and South Korea.

Citation formats

Preferred international travel destination APAC 2025, by country or territory

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

In a survey conducted in the Asia-Pacific region in 2025, the majority of respondents stated that their preferred destination for international travel was Tokyo, Japan. In comparison, about ** percent of respondents in Japan answered that their preferred international travel destination was Singapore.

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