The future outlook for TikTok heading into 2025 is more than promising. If the forecasts made by eMarketer come true, Americans could spend **** billion minutes per day on TikTok, far surpassing Instagram, which would be below *** billion minutes.
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eMarketer. (August 30, 2023). Total daily minutes spent by Americans on Facebook, Instagram, and TikTok between 2019 and 2025 (in millions of minutes) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 07, 2026, from /statistics/1654988/daily-minutes-of-use-of-facebook-instagram-and-tiktok-in-the-united-states/
eMarketer. "Total daily minutes spent by Americans on Facebook, Instagram, and TikTok between 2019 and 2025 (in millions of minutes)." Chart. August 30, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 07, 2026. /statistics/1654988/daily-minutes-of-use-of-facebook-instagram-and-tiktok-in-the-united-states/
eMarketer. (2023). Total daily minutes spent by Americans on Facebook, Instagram, and TikTok between 2019 and 2025 (in millions of minutes). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 07, 2026. /statistics/1654988/daily-minutes-of-use-of-facebook-instagram-and-tiktok-in-the-united-states/
eMarketer. "Total Daily Minutes Spent by Americans on Facebook, Instagram, and Tiktok between 2019 and 2025 (in Millions of Minutes)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Aug 2023, /statistics/1654988/daily-minutes-of-use-of-facebook-instagram-and-tiktok-in-the-united-states/
eMarketer, Total daily minutes spent by Americans on Facebook, Instagram, and TikTok between 2019 and 2025 (in millions of minutes) ÌÇÐÄÆÆ½â°æ, /statistics/1654988/daily-minutes-of-use-of-facebook-instagram-and-tiktok-in-the-united-states/ (last visited August 07, 2026)
Total daily minutes spent by Americans on Facebook, Instagram, and TikTok between 2019 and 2025 (in millions of minutes) [Graph], eMarketer, August 30, 2023. [Online]. Available: /statistics/1654988/daily-minutes-of-use-of-facebook-instagram-and-tiktok-in-the-united-states/