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As of the third quarter of 2024, about **** percent of the Malaysian population were active social media users. This was a decrease of **** percent compared to 2024, in which the social media users amounted to approximately **** percent of the total population in Malaysia. Among all social media platforms available there, Facebook was the leading social media platform. 

Facebook’s popularity in Malaysia

The most popular social media platforms among users in Malaysia were Facebook, Instagram, Facebook Messenger, and LinkedIn. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia. Nevertheless, it was projected that Facebook's popularity would fade with the rise of newer social media platforms, and its penetration rate in Malaysia would decrease to ** percent in the coming years. Moreover, considering the continual growth of interest in other social media platforms, it is estimated that the number of Facebook users in Malaysia would be at approximately **** million in 2025, down from nearly ** million in the year before. 

Social media addiction 

Social media addiction is a behavioral addiction relating to individual’s attachment to social media. The symptoms of this type of addiction includes mood swings caused by what the individual is experiencing on social media. Regardless of the platform used, most Malaysians felt that social media contributed to the state of their happiness and thought that it was difficult for them to quit using social media.