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Newspaper market in Europe - statistics & facts

The newspaper market in Europe is much like many others in the world in the sense that digitization has detrimentally affected sales, circulation, and readership. Print newspapers have long been in competition with free online outlets and struggle to find their place in a fast-paced market populated not only by younger digital natives, but also older audiences who incre. Advertising spending is also stagnant, not only in Europe but on a global scale.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Penetration of daily printed press consumption in the European Union
  • **%
  • Average share of Europeans tending to trust the written press
  • ***%
  • European country with the highest share of daily print media users
  • Finland

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Current statistics on this topic

Newspapers & Magazines

Trust in the written press in Europe 2022, by country

Newspapers & Magazines

Penetration of daily print press consumption in the EU 2011-2022

Newspapers & Magazines

Usage frequency of written press in the EU 2022

Recommended statistics

Overview

4

Overview

Italy

5

Italy

France

5

France

Germany

6

Germany

Spain

4

Spain

Nordics

9

Nordics

Benelux

6

Benelux

Central and Eastern Europe

7

Central and Eastern Europe

United Kingdom

6

United Kingdom

Further reports

Get the best reports to understand your industry

Newspapers in Germany
Newspapers in Germany
Newspaper industry in the Netherlands
Newspaper industry in the Netherlands
Newspapers in Sweden
Newspapers in Sweden
Newspapers in Italy
Newspapers in Italy
Magazines in Finland
Magazines in Finland
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