Julia Stoll
Research expert covering TV and video media
Magazine industry in Europe - statistics & facts
In 2016, 29 percent of citizens in the EU 28 stated to read print media every day or almost every day, a decrease of seven percent compared to five years earlier in 2011. Over the same period of time, the Western European magazine industry saw a steady decrease in print circulation revenues of consumer magazines, from 17.4 billion U.S. dollars in 2011 to an estimated 14 billion U.S. dollars in 2016. Even though digital circulation revenues showed an upward trend, this was not enough to counter the overall loss of consumer magazine revenues. Consequently, magazine advertising expenditures in the European Union declined similarly, dropping from 10.1 billion euros in 2009 to 7.1 billion euros in 2015.
