* The percentage of advertising expenditure includes in-banner, in-stream, and in-text ads.
** The percentage of time spent excludes Instagram.
The time spent with each medium includes all the time spent on that medium, regardless of multitasking; for example, one hour of multitasking on Facebook while watching a digital video counts as one hour for Facebook and one hour for digital video.
Citation formats
Time spent with digital media vs. advertising spending in the U.S. in 2014
This statistic compares the main media in relation to their average daily usage percentage among U.S. adults and their total advertising expenditure percentage in 2011. Fifteen percent of U.S. advertising expenditure is spent on newspaper ads, while newspapers only account for * percent of the total media time for U.S. adults. The statistic presents the average daily time percentage spent with selected digital media for U.S. adults and the percentage of advertising spending in the United States as of ****. Pandora radio captured *** percent of the time Americans spent with digital media per day, but only *** percent of digital ad spending.
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eMarketer. (September 18, 2014). Time distribution spent with selected digital media per day compared to the percentage of advertising spending in the United States in 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1636641/time-spent-with-digital-media-vs-advertising-expenditure-in-the-us/
eMarketer. "Time distribution spent with selected digital media per day compared to the percentage of advertising spending in the United States in 2014." Chart. September 18, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1636641/time-spent-with-digital-media-vs-advertising-expenditure-in-the-us/
eMarketer. (2014). Time distribution spent with selected digital media per day compared to the percentage of advertising spending in the United States in 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1636641/time-spent-with-digital-media-vs-advertising-expenditure-in-the-us/
eMarketer. "Time Distribution Spent with Selected Digital Media per Day Compared to The Percentage of Advertising Spending in The United States in 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Sep 2014, /statistics/1636641/time-spent-with-digital-media-vs-advertising-expenditure-in-the-us/
eMarketer, Time distribution spent with selected digital media per day compared to the percentage of advertising spending in the United States in 2014 ÌÇÐÄÆƽâ°æ, /statistics/1636641/time-spent-with-digital-media-vs-advertising-expenditure-in-the-us/ (last visited August 01, 2026)
Time distribution spent with selected digital media per day compared to the percentage of advertising spending in the United States in 2014 [Graph], eMarketer, September 18, 2014. [Online]. Available: /statistics/1636641/time-spent-with-digital-media-vs-advertising-expenditure-in-the-us/
