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Most Popular Social Media Applications for Online Shopping in Colombia in 2024

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Source

Release date

December 2024

Region

Colombia

Survey time period

May - June 2024

Supplementary notes

The source posed the question as follows: "On which social media platform are you most likely to make a purchase?".

Citation formats

Main social media apps used for online shopping in Colombia in 2024

Published by
F. Watty,
Dec 18, 2025

Facebook and Instagram are the favorite social networks of Colombians when it comes to making online purchases. According to a VML study, ** percent of respondents chose one of these two platforms as their first option for buying products through social networks. In contrast, only * percent stated that they would not use this type of platform to make purchases.

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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