Mexico: apparel buying criteria among consumers 2026| ��ƽ��

Purchase criteria for apparel among consumers in Mexico as of 1st quarter of 2026

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Number of respondents

12,090 respondents

Age group

18-64 years

Special properties

internet users

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your apparel (e.g., clothing, shoes, bags)?"

Citation formats

In the 12 months before a survey in 2026, the most commonly considered factor when buying clothes among consumers in Mexico was quality of the product. That year, ** percent of Mexican shoppers selected "quality" as one of the most important aspects when choosing apparel. Ranking a close second, ** percent of shoppers also indicated that comfort influences their purchase decisions.