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Estimations revealed that in the United States, Pinduoduo's e-commerce company, Temu, has gained over 100 million active users as of April 2023. This is a massive increase compared to October in the previous year, where Temu was estimated to have just under * active users in the country.

Temu’s rapid rise: dominating U.S. downloads

In 2023, the Chinese marketplace Temu caught the attention of consumers in the U.S., being downloaded over *** million times in the country, a significant difference between the second-most downloaded and direct competitor, Shein. In addition to the number of downloads, Temu had a 7-day retention rate of nearly ** percent. These factors tie into the company’s rapid and widespread success. In May 2023, Temu generated around *** million U.S. dollars in gross merchandise volume.

U.S. giants Walmart and Amazon lead fashion e-commerce

Even though the foreign marketplaces are growing in the United States, the top online stores when it comes to fashion were still U.S. companies. In 2023, walmart.com reached net sales of approximately ** billion U.S. dollars, followed by amazon.com and the Chinese fast fashion marketplace Shein. Amazon and Walmart are big competitors in the U.S., both providing similar services such as subscriptions with various benefits.