The methodological details provided concern the quantitative study. The qualitative survey was conducted in December with 20 French participants invited to express themselves over 8 days (from December 5 to 12, 2016) on an online forum.
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Necessary characteristics of a brand to inspire trust in France 2016
This chart shows the necessary characteristics of a brand to inspire consumer trust in France in 2016. We learn that more than ** percent of respondents cited the quality of products and services among the top three criteria.
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Observatoire Cetelem. (February 24, 2017). For a brand to earn your trust, what conditions must it meet first, then second, and third? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1628993/trust-brand-characteristics-france/
Observatoire Cetelem. "For a brand to earn your trust, what conditions must it meet first, then second, and third?." Chart. February 24, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1628993/trust-brand-characteristics-france/
Observatoire Cetelem. (2017). For a brand to earn your trust, what conditions must it meet first, then second, and third?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1628993/trust-brand-characteristics-france/
Observatoire Cetelem. "For a Brand to Earn Your Trust, What Conditions Must It Meet First, Then Second, and Third?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2017, /statistics/1628993/trust-brand-characteristics-france/
Observatoire Cetelem, For a brand to earn your trust, what conditions must it meet first, then second, and third? ÌÇÐÄÆƽâ°æ, /statistics/1628993/trust-brand-characteristics-france/ (last visited July 30, 2026)
For a brand to earn your trust, what conditions must it meet first, then second, and third? [Graph], Observatoire Cetelem, February 24, 2017. [Online]. Available: /statistics/1628993/trust-brand-characteristics-france/
