This statistic represents the evolution of the value of the world's leading brands in 2015 compared to the value in 2014. Intel's brand value increased by percent in 2015 compared to 2014, making it the largest increase that year.
Brand Value
Brand valuation corresponds to the estimate of the total value of a brand. To achieve this, the ISO standard established by the International Organization for Standardization must be followed, which defines the appropriate process for brand valuation by respecting six key requirements: transparency, validity, reliability, sufficiency, objectivity, and financial, behavioral, and legal parameters. A brand is an intangible asset (name, term, design, symbol, or any other feature) that distinguishes one seller's product from another and often constitutes the most valuable asset of a company.
In 2015, Samsung was named the second most valuable brand in the world with a brand value close to billion U.S. dollars. Strong brands improve business performance mainly through their influence on three key stakeholder groups: customers, employees, and investors (current and future). They influence customer choices and create loyalty; attract, retain, and motivate talent; and reduce financing costs.
The influence of brands on current and potential customers is a decisive factor in economic value. By consistently expressing their proposition across different customer touchpoints, brands help shape perceptions and consequently, purchasing behaviors, making products and services less interchangeable. Thus, brands create economic value by generating higher returns and growth and mitigating risks.
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