French hotel clients (68 percent) and foreign clients (32 percent) frequenting French hotels
Method of interview
Face-to-face interview
Supplementary notes
* Awareness was calculated based on the spontaneously cited response by the surveyed customers. Survey on 123 brands present in France. The source adds the following information: "The networks not mentioned here were hardly or not at all cited by the surveyed hotel customers. Their awareness is very low to nonexistent.
Citation formats
Awareness of the ten largest hotel chains present in France in 2019
This ranking presents the spontaneous awareness of the ten largest hotel chains present in France in 2019. That year, 24 percent of French and foreign hotel customers surveyed spontaneously mentioned Ibis.
Explanation from the source regarding the term "spontaneous awareness":
"These are the brands that can be named without assistance. They come to mind immediately (or with a little reflection). Spontaneous awareness is of great value."
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Coach Omnium. (May 1, 2019). Ranking of the ten largest hotel chains present in France in 2019, according to their spontaneous brand awareness among customers* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1627251/notoriety-hotel-chains-present-in-france/
Coach Omnium. "Ranking of the ten largest hotel chains present in France in 2019, according to their spontaneous brand awareness among customers*." Chart. May 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1627251/notoriety-hotel-chains-present-in-france/
Coach Omnium. (2019). Ranking of the ten largest hotel chains present in France in 2019, according to their spontaneous brand awareness among customers*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1627251/notoriety-hotel-chains-present-in-france/
Coach Omnium. "Ranking of The Ten Largest Hotel Chains Present in France in 2019, According to Their Spontaneous Brand Awareness among Customers*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2019, /statistics/1627251/notoriety-hotel-chains-present-in-france/
Coach Omnium, Ranking of the ten largest hotel chains present in France in 2019, according to their spontaneous brand awareness among customers* ÌÇÐÄÆƽâ°æ, /statistics/1627251/notoriety-hotel-chains-present-in-france/ (last visited August 02, 2026)
Ranking of the ten largest hotel chains present in France in 2019, according to their spontaneous brand awareness among customers* [Graph], Coach Omnium, May 1, 2019. [Online]. Available: /statistics/1627251/notoriety-hotel-chains-present-in-france/
