| Characteristic | 16 to 24 years | 25 to 34 years | 35 to 44 years | 45 to 54 years | 55 years and older |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
July 2025
More information
Region
China
Survey time period
May 8 to 30, 2025
Number of respondents
3,373 respondents
Age group
16 years and older
Special properties
up to three answers were allowed
Method of interview
Online survey
Supplementary notes
Survey question: 鈥淲hat are your reasons for consuming media? (choose up to 3 of the most relevant answers)鈥澛
Among a total of 3,373 survey respondents who answered this question, 1,783 were female and 1,590 were male. Also, 522 respondents were between 16 and 24 years old, 1,493 were between 25 and 34 years old, 1,028 were between 35 and 44 years old, 243 were between 45 and 54 years old, and 87 were 55 years old or older.聽
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