| Characteristic | 16 to 24 years | 25 to 34 years | 35 to 44 years | 45 to 54 years | 55 years and older |
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| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
In cooperation with
Rakuten Insight
Release date
July 2025
Region
China
Survey time period
May 8 to 30, 2025
Number of respondents
3,609 respondents
Age group
16 years and older
Special properties
multiple answers were allowed
Method of interview
Online survey
Supplementary notes
Survey question: 鈥淲hich of the following types of media do you consume? (choose all that applies)鈥澛
Among a total of 3,609 survey respondents, 1,914 were female and 1,695 were male. Also, 559 respondents were between 16 and 24 years old, 1,577 were between 25 and 34 years old, 1,116 were between 35 and 44 years old, 263 were between 45 and 54 years old, and 94 were 55 years old or older.聽
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