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Leading motivations for consuming media in the Asia-Pacific region as of May 2025, by country or territory

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Source

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Release date

July 2025

Region

Asia, APAC

Survey time period

May 8 to 30, 2025

Number of respondents

76,209 respondents

Age group

16 years and older

Special properties

among respondents who consumed media

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for consuming media? (choose up to 3 of the most relevant answers)"

Number of respondents in:
China: 3,373;
Hong Kong: 1,815; 
Indonesia: 9,225; 
India: 20,424; 
Japan: 439; 
South Korea: 3,123; 
Malaysia: 7,483; 
the Philippines: 7,271; 
Singapore: 3,439; 
Thailand: 9,865; 
Taiwan: 7,004; 
and Vietnam: 2,072.

Citation formats

Media consumption reasons APAC 2025, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 25, 2025

According to a survey by in the Asia-Pacific (APAC) region in May 2025, about ** percent of respondents in Hong Kong stated that they consumed media for entertainment and leisure. Around ** percent of respondents in Japan reported consuming media to stay informed.

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