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Types of advertisements influencing purchase decisions in the Philippines as of May 2025, by age

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Source

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Release date

July 2025

Region

Philippines

Survey time period

May 8 to 30, 2025

Number of respondents

7,271 respondents

Age group

16 years and older

Special properties

among those who consumed types of media

Method of interview

Online survey

Supplementary notes

The survey question was, 鈥淲hich of the following types of advertisements influence you in your purchase decisions?鈥澛

Multiple answers were possible.

Age breakdown of respondents:

16-24: 1,198

25-34: 2,624

35-44: 2,020

45-54: 994

55 and above: 435

Citation formats

Ad types influencing purchase decisions Philippines 2025, by age

Published by 糖心破解版 Research Department, Sep 24, 2025

According to a survey by in the Philippines in May 2025, more than ** percent of respondents aged 25 and older identified TV advertisements as the most influential factor in their purchase decisions. Meanwhile, respondents aged 16 to 24 considered both TV ads and sponsored ads on social media equally influential when deciding to purchase an item.

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