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Market share of leading brands for hardshell jackets on major e-commerce platforms in China from 1st quarter 2023 to 1st quarter 2025

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Release date

September 2025

Region

China

Survey time period

Q1 2023 to Q1 2025

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Online market share of major hardshell jacket brands in China Q1 2023-Q1 2025

Published by
Bruna Rocco,
Sep 22, 2025

In the first quarter of 2025,  remained the largest brand in the online hardshell jacket market in China, accounting for nearly of the total sales of hardshell jackets on Alibaba's e-commerce platforms, JD.com, and Douyin. However, its online market share had significantly declined over the past few years, while other domestic brands such as ** and * gradually gained traction in the country's online market.

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