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Change in television viewing behavior in India between 2021 and 2024

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Source

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Release date

April 2024

Region

India

Survey time period

January 2024

Number of respondents

3,500 respondents

Age group

18 years and older

Citation formats

Change in television consumption India 2021-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 26, 2024

In 2024, a survey revealed that television viewers in India chose to watch less of live TV and consume more on-demand content compared to 2021. However, the share of respondents that watched live TV was still more than on-demand viewers. The share of committed viewers who watched over *** hours of live TV a week reduced to ** percent in 2024.

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