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Perception of the public service announcement (PSA) “Irony” addressing low fertility in South Korea in 2024

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Source

Release date

August 2025

Region

South Korea

Survey time period

April 19 to 29, 2024

Number of respondents

1,000 respondents

Age group

15-64 years

Supplementary notes

The release date used here is the access date.

Citation formats

Perception of public service announcement "Irony" South Korea 2024

Published by ƽ Research Department, Aug 19, 2025

According to a survey conducted in South Korea in 2024, about **** percent of respondents stated that the public service ad “Irony,” which talks about South Korea's low birth rate and encourages people to have children, was helpful. According to the source, the ad had the lowest ad effectiveness score among all public ads in 2024.

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