As indicated by a 2024 survey on public relations in India, non-profit and social impact organizations was the vertical that led the adoption of purpose-driven public relations, as indicated by ** percent of respondents. The energy and environment sector was the next leading vertical. As an increasing number of companies opt for purpose-driven PR, public relations stakeholders voiced concerns about authenticity and greenwashing.
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Public Relations Consultants Association of India. (January 21, 2025). Leading sectors that opt for purpose-driven public relations (PR) in India as of 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1620929/india-top-sectors-adopting-purpose-driven-pr/
Public Relations Consultants Association of India. "Leading sectors that opt for purpose-driven public relations (PR) in India as of 2024." Chart. January 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1620929/india-top-sectors-adopting-purpose-driven-pr/
Public Relations Consultants Association of India. (2025). Leading sectors that opt for purpose-driven public relations (PR) in India as of 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1620929/india-top-sectors-adopting-purpose-driven-pr/
Public Relations Consultants Association of India. "Leading Sectors That Opt for Purpose-driven Public Relations (Pr) in India as of 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jan 2025, /statistics/1620929/india-top-sectors-adopting-purpose-driven-pr/
Public Relations Consultants Association of India, Leading sectors that opt for purpose-driven public relations (PR) in India as of 2024 ÌÇÐÄÆƽâ°æ, /statistics/1620929/india-top-sectors-adopting-purpose-driven-pr/ (last visited July 21, 2026)
Leading sectors that opt for purpose-driven public relations (PR) in India as of 2024 [Graph], Public Relations Consultants Association of India, January 21, 2025. [Online]. Available: /statistics/1620929/india-top-sectors-adopting-purpose-driven-pr/
