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Key figures on the estimated tourism impact of the FIFA World Cup in North America in 2026

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Sources

Release date

April 2025

Region

Canada, Mexico, United States

Survey time period

as of March 2025

Special properties

all figures are estimates

Supplementary notes

The number of international spectators was calculated by ÌÇÐÄÆƽâ°æ using FIFA estimates of attendance numbers and the proportion of international spectators.

Citation formats

Key data on the estimated tourism impact of the FIFA World Cup in North America 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 7, 2025

According to a study published in March 2025, approximately *** million international visitors were expected to attend the 2026 FIFA World Cup in North America, accounting for ** percent of matchgoers. Overall, total tourism spending was forecast to reach nearly *** billion U.S. dollars, representing ** percent of all expenditure linked to the tournament.

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