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Leading travel website or app used as a first step when travel planning and booking in the United States as of March 2025

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Sources

Release date

June 2025

Region

United States

Survey time period

March 2025

Number of respondents

2,003 respondents

Age group

16 years and older

Special properties

consumers performing activity online

Method of interview

Online survey

Citation formats

Main travel website used as a first step for travel planning/booking in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 19, 2025

According to a March 2025 study, Google and Gemini were the main travel websites and apps used by consumers in the United States as the initial source to plan and book travel. As of that month, ** percent of U.S. consumers surveyed said they first used either Google or Gemini to research travel online, while ** percent used these channels to compare travel prices. Meanwhile, **** percent of respondents said they used ChatGPT as a first step when either researching travel online or comparing prices.

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Statistics on " Impact of technology on travel and tourism "

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Other statistics that may interest you Impact of technology on travel and tourism

Use of technology

7

Travel apps

6

Global distribution systems (GDSs)

7

Artificial Intelligence (AI)

8

Travel payments

3

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Topics

Impact of technology on travel and tourismAirbnbExpedia Group, Inc.Tripadvisor, Inc.Online travel market
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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per month, billed annually 1
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  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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