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Use of artificial intelligence (AI) in an internet booking engine (IBE) or website of hotels worldwide as of 2024, by type

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Source

Release date

October 2024

Region

Worldwide

Survey time period

2024

Number of respondents

52 hotel chains

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

An internet booking engine (IBE) is a software tool used in the hotel market that allows guests to book directly with a hotel's website.

Citation formats

Use of AI in hotels' IBEs or websites worldwide 2024, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 19, 2025

A 2024 global survey explored the use of artificial intelligence (AI) in the internet booking engine (IBE) or websites of hotels. That year, ** percent of respondents mentioned using AI for yield management, making it the most common use case. Meanwhile, even though less than ** percent of respondents reported using AI for personalized booking in 2024, ** percent of the sample planned to use it for this purpose in the future.

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