Variation between the number of purchases during the Christmas season (December 1 to December 24, 2025) and the monthly average for the rest of the year (January to November 2025).
The data considers in-store payments with national cards on the Multibanco network and online payments with national cards (including MB Way).
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Purchase change during Christmas in Portugal 2025, by segment
During the Christmas season of 2025, the Portuguese made on average ** percent more purchases of toys and games than the monthly average for the rest of the year. Beauty products and cosmetics had an increase of ** percent in the number of purchases during the same retail event.
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SIBS. (December 31, 2025). Variation of the number of purchases during the Christmas season compared to the annual average in Portugal in 2025, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1614060/portugal-growth-in-purchases-on-christmas-by-item/
SIBS. "Variation of the number of purchases during the Christmas season compared to the annual average in Portugal in 2025, by segment." Chart. December 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1614060/portugal-growth-in-purchases-on-christmas-by-item/
SIBS. (2025). Variation of the number of purchases during the Christmas season compared to the annual average in Portugal in 2025, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1614060/portugal-growth-in-purchases-on-christmas-by-item/
SIBS. "Variation of The Number of Purchases during The Christmas Season Compared to The Annual Average in Portugal in 2025, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2025, /statistics/1614060/portugal-growth-in-purchases-on-christmas-by-item/
SIBS, Variation of the number of purchases during the Christmas season compared to the annual average in Portugal in 2025, by segment ÌÇÐÄÆƽâ°æ, /statistics/1614060/portugal-growth-in-purchases-on-christmas-by-item/ (last visited August 02, 2026)
Variation of the number of purchases during the Christmas season compared to the annual average in Portugal in 2025, by segment [Graph], SIBS, December 31, 2025. [Online]. Available: /statistics/1614060/portugal-growth-in-purchases-on-christmas-by-item/
